Portfolio
Here’s a sample of some of the projects I’ve worked on for the past 20 years.
etf.com
etf.com is the single source for ETF intelligence. We provide real-time ETF news and analysis to educate investors and drive financial knowledge in the space.*
Challenge:
Helped to revamp the business model, transitioning from ad-based revenue to a subscription-driven platform—all while sustaining traffic levels to keep ad revenue flowing.
Optimized site architecture and content to dominate SEO rankings while refining CSS for a seamless, high-performance mobile experience.
Picture: etf.com website, desktop
Role:
Led all media initiatives, overseeing video deployment, podcast integration, and dynamic photo content to enhance user engagement.
Collaborated cross-functionally to maximize ETF.com’s unique insights, ensuring content resonated with industry audiences.
Picture: etf.com website, mobile
Solution:
By applying cutting-edge Editorial and SEO Best Practices, we successfully enhanced traffic on a subscription-limited site, ensuring we met the needs of both subscribers and advertisers.
Developed responsive pixel-perfect newsletters from the ground up, optimizing for seamless viewing across all devices.
Picture: etf.com Promotional email
Camp Settoga – JCC Manhattan
Camp website for the Marlene Meyerson JCC Manhattan
Challenge:
Design an engaging website specifically for children aged 5-9, aimed at capturing the interest of parents for sign-ups.
Picture: Camp Settoga website, desktop
Role:
Creator, Developer, and Website Administrator
Picture: Camp Settoga website, Desktop
Solution:
Collaborating closely with our design team, we created a visually stimulating site featuring large, interactive buttons, vibrant images, and captivating videos that appealed to both kids and parents alike.
Picture: Camp Settoga website, mobile
Marlene Meyerson JCC Manhattan
The Marlene Meyerson JCC Manhattan creates opportunities for people to connect, grow, and learn within an ever-changing Jewish landscape.*
Challenge:
Transform an outdated .NET website into a dynamic Drupal mobile-first platform, fully integrated with the Personify CRM. With a rich catalog of up to 1500 programs, we faced the significant challenge of helping community members easily discover opportunities tailored to their unique needs.
Scope:
Our audience spanned ages 9 to 95, requiring a thoughtful approach to usability and design.
Picture: JCC Manhattan website, Desktop
My Role:
As the lead on Usability, SEO, and Customer Feedback, my mission was to create an experience that resonated with all users.
Picture: JCC Manhattan website, Desktop
Solution:
Leveraging the power of Drupal, we crafted an intuitive, user-friendly site that guides diverse users to personalized experiences through tailored content and area-specific web pages.
Picture: JCC Manhattan website, Mobile
Institute for Private Investors
Thought Leadership, education and peer networking organization for ultra-high-net-worth individuals.*
Challenge:
Transition from an .ASP site and separate listserv to a comprehensive, all-in-one Drupal 7 solution.
Picture: IPI’s website, Desktop
Role:
Administrator and primary point of contact for the development team.
Picture: IPI’s website, Desktop
Solution:
We migrated adeptly to a Drupal platform, unifying the user experience by integrating the former Listserv-based community into a cohesive online environment.
Picture: IPI’s website, Desktop
*All company descriptions are the property of their respective corporations